BetaType presents Apertura

Scanning the web I found this new font that still in its final stages called "Apertura". Found on betatype.com, this font is very readable as a body copy font, yet pops off of the page are a title font.  I think this one needs to be added to the collection immediately.

Limited Edition Typography Scrabble

 "The purpose of this project was to revive an old, but loved game. The idea was to excite people about typography by giving them the ability to choose what font their Scrabble set would come in. The game board and interior box are made out of solid walnut, and the exterior box is made out of solid birch. Each of the 6 board pieces is magnetized to fit together perfectly and each piece slides nicely into its respective slot in the box and is secured by interior magnets as well. The interior of the exterior box as well as the bottoms of the 6 board pieces are lined with cork, to protect them while in use. 1,200 limited edition signed and numbered sets are available"

Available here:  http://www.winningsolution.com/premium-games-for-sale/scrabble-typography-edition/

Print is back, back, baby!!!

In print design, typography is one of the more crucial aspects. Typography is essential the practice of organizing, arranging, and modifying type. The typography techniques uesed in print has a direct impact on how the reader is able to receive the image. In print, typography doesn’t have to be plain and boring. It can be beautiful, creative, and colorful. There are a number of ways to liven up typography, such as creative and original layouts, using color variations, use of fancy fonts, and much more. Here is one design made beautiful through the use of of a clean, sans serif font.

http://www.redbubble.com/shop/sans+serif+posters

Some simple, yet interesting posters showcasing some of the most popular sans serif fonts, Id love to get my hands on a couple of these!

Swiss Style

Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations.

Did you say humanity or humanist?

These are Sans faces that are derived from handwriting, as clean and modern as some of them may look, they still retain something inescapably human at their root. Compare the ‘t’ in the image above to the ‘t’ in ‘Geometric’ and note how much more detail and idiosyncrasy the Humanist ‘t’ has.

This is the essence of the Humanist Sans: whereas Geometric Sans are typically designed to be as simple as possible, the letter forms of a Humanist font generally have more detail, less consistency, and frequently involve thinner and thicker stoke weights — after all they come from our handwriting, which is something individuated. At their best, Humanist Sans manage to have it both ways: modern yet human, clear yet empathetic. At their worst, they seem wishy-washy and fake, the hand servants of corporate insincerity.

Examples of Humanist Sans: Gill Sans, Frutiger, Myriad, Optima, Verdana.

typography and space

There is always something interesting about a typeface that is created of a material other than pixels and ink. They are the same tangible symbols but become something you can touch, and feel, and that take up 3 dimensional space. Here are a few example of 3 dimensional typeface created with selected material to enhance it's and change its overall 'feel' and essence in space.