When given the opportunity to design a logo or business card, your first goal is to stand out. How does one achieve this? Not using a boring serif font is for sure.
You need to use fonts that stray from the norm. Bold, expressive, readable, and will grab anyone's attention. When observing popular logos and business cards, you will often notice they are sans-serif fonts. Not necessarily common sans-serifs, but often reworked and expressive one.
Sans-serifs are bold, simplistic, and . Are those not all the things you look for your logo?
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